Why doesn't a PDF menu work?
Many businesses publish the QR menu as a scanned version of the printed menu. This forces the guest to zoom in and scroll, pushes them to search for a category and leaves them undecided in the first 10 seconds. The one advantage of a digital menu — being able to control the order and presentation — goes unused.
Four edits that grow the basket
The following four can be applied without rewriting the menu from scratch.
Price presentation
Don't separate the price from the image and the name; the product and its price should form in the guest's mind at the same time. Placing the most expensive product alone at the very top of a category creates an anchor effect that makes the items below look reasonable — but when this tactic is overdone it turns into a loss of trust.
The real power of a digital menu is not in the price but in the ordering.
Don't change without measuring
Measure each edit on its own and for two weeks: average basket, category-based share of sales and the most-added second product. If you make three changes at once, you won't know what worked.
This measurement comes out of the POS reports; you don't need a separate analytics tool.